Food and Beverages industry fall under the largest retail segment of business. The F&B sector is supported by the vast agriculture sector of India, which is the largest producer of pulses, cereals, fruits etc and the second-biggest producer of rice, wheat, sugarcane and vegetables. It is also the largest producer of milk and buffalo meat and ranks 5th in poultry farming.
The other helpful factors: India has large extents of arable lands, a favorable climate, a long coastline and low wages. The food and beverage industry in India constitute about 40% of its consumer-packaged goods industry. The beverage industry, excluding alcoholic beverages, is worth about US$16 billion. Tea and coffee are the most popular beverage, followed by soft drinks (carbonated drinks and juices), health drinks, milk-based drinks, flavored drinks, and energy drinks. Half of the tea and coffee consumed in the country is sold unpacked. The alcohol beverages market is estimated to be worth about US$35 billion, with whisky, beer, and wine as the most popular drinks. The Indian Brand Equity Foundation (IBEF) quotes figures from the
Department of Industrial Policies and Promotion to say that the food processing sector receives foreign investment of US$6.4 billion from April 2002 till date. The CII believes the food sector has the potential to receive investments worth US$33 billion before year 2025.
The group is also endeavoring to establish a chain of state-of-the-art resorts, restaurants and hotels in India and abroad. We believe in delivering the best of services at the minimum pricing which can in turn offer the highest value for money.
FUTURE PROSPECTS FOR AARYANS
- We hope to provide the best and hygienic and healthy food to the children and youth of India and are investing an amount of Rs. 500 crores in various Hospitality and F and B business ventures across India and shall begin the venture from Pune, Maharashtra. We propose to have employment strength of 150 plus in this segment.
- We shall have a added advantage as the organic farming business of Aaryans shall be the biggest source of raw material for this segment and other segments, namely, Marketing, Power generation, etc of Aaryans shall also compliment this venture. As such in Agriculture and organic farming sections we have plans to set up retain chain of outlets for health and vegan food.
- We shall make and strive to make people eat healthier food and like a strong and worry free life. We have already started work on fusing up the dishes of various continents with Indian traditions and recipes to make it like MAA KA KHANA. Whether it is in terms of convenience, health, or pleasure, we are able and committed to creating trustworthy products, systems, and services that would contribute to improving the quality of consumers' lives. It will be our constant practice and goal to apply our nutrition expertise to enhance the health and wellness of people. It will be like meeting the need of modern consumers with healthy, delicious, convenient products for conscious, time-constrained lifestyles.
- This segment will also complement our tourism sector and aviation sector where we have to manage airports which will have food joints for customer / passenger needs. We wish to bring premium food innovations to market fuelled by consumer insights and pioneering nutrition science, and culinary excellence.
