The purpose of the marketing industry is to communicate companies' offerings to consumers, clients in particular and the public, in general. Marketing professionals bridge the gap between companies and their customers. The Indian advertising industry has evolved from being a small-scale business to a full-fledged industry. The advertising industry is projected to be the second-fastest-growing business / market in India after China. The Indian Government has given tremendous support to the advertising industry. Advertising expenditure is likely to increase in the financial sector, driven by Reserve Bank of India (RBI) policies which could result in a more favorable business environment.
Also, proposed licenses for new banks and better market sentiments render the advertising and marketing industry in India a fertile space. TV, contributes a significant portion to the total advertising revenue, accounting for almost 40%% whereas digital contributes 36% & print contributes 19% of the total revenue. outdoor, Radio & cinema make up the balance 5%. India's digital advertising market is has grown 29% to the compound growth rate (CAGR) to cross INR 246 billion mark. The M&E sector will grow INR 707 billion to reach INR 2.3 trillion in 2024.
FUTURE PROSPECTS FOR AARYANS
- The digital marketing services are used over an extended period to complete the business's marketing goals and objectives and spread client awareness about the company’s product and services, so offered by it.
- The investment would be around Rs. 150 Crs. which will generate employment for about 100 persons. The agency has numerous client goals, but the ultimate goal is to help the clients to increase their product and service sales through their efforts.
- All medium of advertising will be covered and it will be a helpful arm for the other business verticals of Aaryans group. Aaryans Group will be administrating major verticals from the same administrative buildings/Group corporate offices. Consequently, this would result in more effective and better economical administration and operations.
