We have already signed a deal to produce vegetables and fruits using organic farming with the Israel based technology. We will commence in this venture by August 2023. Our aim here is to produce fruits and vegetables and supply them to the consumers at very reasonable rates. At the same time we will employ the people from the vicinity for this project with adequate training.
Consumers purchase organic foods for many different reasons. Many want to buy food products that are free of chemical pesticides or grown without any chemical fertilizers. Approximately 5% of consumers are inclined to buy 50% of the organic produce.
Aaryans group has already acquired land in Satara district of Maharashtra for planting of all such fruits and vegetables along with other plantation. This activity will start from August 2023.
FUTURE PROSPECTS FOR AARYANS
- With a aim to protect the environment, minimize soil degradation and erosion, decrease pollution, optimize biological productivity and promote sound state of health by the use of produce grown using organic farming methods, Aaryans has decided to engage itself in this industry by investing an amount of Rs. 210 crores as capital expenditure and working capital which can generate employment for around 250 farmers / youth of the area. This activity or venture shall also help Mother Nature to maintain long-term soil fertility by optimizing conditions for biological activity within soil and also maintain biological diversity within the system.
- The other factor of benefit for Aaryans is that all the agricultural waste shall be used and utilized for power generation through our own waste to energy vertical and this will be an added advantage for the group on the whole. We aim to prepare organic products emphasizing careful processing and handling methods to maintain organic integrity and vital qualities of the products at all stages of production. Moreover the power will be sourced from the solar power vertical of Aaryans group which will be an added savings on the whole for the group.
- Subsequently, we shall also look forward to enter the vegan food segment and health food segments wherein we shall not only produce them but shall also launch retail outlets for the same and reach the masses at affordable prices. We shall also educate the local farmers with the help of renowned experts in organic farming. We observe that organic farming is now adopted considering social changes in the market. In future more consumers would be shifting to purchase organic food.
